Collaboration of Drum Café teams in the US brings Hilton’s Embassy Suites brand vision to life

Drum Cafe teams in Georgia and Florida assembled a group of 5 performers in New Orleans to deliver an explosive General Session opening for a biannual motivational event on behalf of the Hilton Worldwide hotel brand group – Embassy Suites.

The hospitality industry in the United States has been badly hurt by the recession and so the senior management of Embassy Suites wanted to refocus and re-energize its team, encourage them to innovate, to protect, build and have pride in the brand.

600 astonished people were picked up, taken to the Hilton Riverside and whipped into a frenzy of orchestrated excitement with tightly facilitated messaging. Alain Eagles led the performance team with Dale Monin and  featured artist; Nicole a dancer and bass player. Within 30 minutes, the unified team of 600 brand ambassadors and sales executives were all beating in time to the new vision.

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There are several aspects of this event which are significant – it highlights the fantastic collaboration between two Drum Cafe’s USA partners – Drum Cafe Southeast and Drum Cafe Texas; it also marks another successful event for Behind the Scenes a DMC with whom Drum Cafe Southeast enjoys an excellent commercial partnership; and it is the 5th successful delivery of an event for a repeat client of significant stature – Hilton Wolrdwide!

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